Privacy Policy

Maximiles, the Programme, has been designed to guarantee the utmost confidentiality of your personal data.

Your information is processed in accordance with the terms of this Privacy Policy, which we advise you to read carefully.

As we are concerned about respecting your privacy, we undertake to ensure that the processing of your personal data is carried out in accordance with the Data Protection Act 2018 as amended (hereinafter referred to as the "Data Protection Act") and, if applicable  Regulation (EU) 2016/679 of 27 April 2016 known as the "European General Data Protection Regulation" (hereinafter together referred to as the "GDPR").

By way of introduction, it is specified that all words beginning with a capital letter in this document and which are not defined have the meaning given to them in the General Terms and Conditions of Use available at the following address: https://www.maximiles.co.uk/terms-and-conditions.

 

1. Identity and contact details of the data controller

The data controller is: Bilendi Limited, a private limited company registered in England and Wales with company number 3762049 with registered address at 8 Holyrood Street, London, SE1 2EL.

 

2. What personal data do we collect?

2.1 Personal data collected

2.1.1 Your membership of the Programme

When you join the Programme, on the Site or the Application, we collect and process the following personal data concerning your Membership:

• your civil identity and contact details that you provide when registering as a Member, such as email address, title, gender, first name, surname, postcode, postal address and country,
• your login and password to access the Site and the Application,
• all the answers you have given to the qualification questionnaires linked to the creation of your Member profile, which may include sensitive data such as health data and data relating to your political opinions and religious beliefs,
• your methods or tools for accessing the Opinion Platform, such as the technical characteristics of your computer, smartphone or tablet,
• your connections to our services, such as IP address, GAID, IDFA,
• information about your subscription to various services, such as surveys, newsletters or SMS invitations
• information concerning your Points statement and your Rewards, such as the number and origin of Points accumulated, and their conversion into Rewards,

 

2.1.2 Your participation in Surveys

As part of your participation in Surveys, the only information we collect about you is your IP address, your connection data and your paradata. We do not collect any other personal data about you when you respond to Surveys. The Surveys to which we invite you to respond are the responsibility of our Research Partners.

The aim of our Research Partners is to process your responses in aggregate form for statistical analysis purposes. Consequently, we do not transfer your name, email address or telephone number to them.

Unless you give your explicit consent in the Survey, the Study Partner must not collect any personal data.

From time to time, Survey Partners may collect your IP address (which may constitute personal data) or other personal data when you respond to their Surveys. In this case, we ask our Study Partners to obtain your prior consent and to give you all the information required concerning the processing of personal data that they carry out (nature of the personal information collected, purpose(s) of the processing, etc.). The Study Partners are solely responsible for the processing they carry out.

In order to protect the confidentiality and integrity of our Study Partners' projects, you must not divulge the information contained in the Surveys.

 

2.1.3 Audience analysis

We may process your personal data on behalf of our Research Partners for the purposes of audience analysis. The only personal data we process in this context are cookie identifiers.

Research Partners may subsequently use the results of Audience Analysis to develop similar audience segments and target these audience segments.

These analyses may be used for research into the effectiveness of online advertising, website monitoring and audience measurement, to develop audience segments and/or similarity models for marketing campaigns in order to optimise advertising and other content.

The Research Partners are solely responsible for data processing carried out for the purposes of Audience Analysis, as well as any subsequent processing they carry out.

 

2.2. Cookies

As part of your browsing and use of the Site and Application, we collect information that may be personal data using cookies and similar technologies. For more information on the cookies used on the Maximiles Site and Application, please consult our cookies policy, which can be accessed here.

 

2.3 Consequences of failing to provide your Personal Data

If you refuse or fail to provide us with information concerning your Membership (e.g. your email address, surname, first name, date of birth, postcode) you cannot become a Member.

All the personal data collected concerning your Membership is essential to the conclusion of the Contract. Once you have become a Member, the provision of your personal data is contractual in nature.

 

3. What are the purposes of collecting and processing your personal data?

3.1 As part of your Membership of the Programme, we use your personal data to:

• allow you to register and provide you with the services of the Programme,
• inform you of updates to the Programme,
• identify you and enable you to access and use the Programme,
• create and analyse your profile and/or your use of the Site and the Application in order to send you relevant invitations and information,
• to invite you to take part in our Research Partners' Surveys, depending on your profile, and to offer you the chance to earn Points,
• deal with your requests and complaints,
• administer, manage and allocate Points, including sending you a Points transaction statement
• manage and dispatch Rewards,
• monitor your satisfaction,
• improve the ergonomics of the Site and the Application,
• improve and monitor the quality of our services,
• send you our Newsletter and our messages containing information, promotions and offers, personalised or otherwise,
• allow you to take part in the sponsorship programme.

Profiling enables us to limit the number of e-mails we send you in order to ensure a good user experience. In accordance with the regulations, you have the right not to be the subject of a decision based exclusively on automated processing, including profiling. Please see article 9 "How can you exercise your rights regarding your personal data" below.

 

3.2 As part of your participation in Programme Surveys, we use your personal data to:

• analyse your paradata for specific research projects,
• provide you with a better survey experience,
• to improve and monitor the quality of our services,
• ensure the safety and security of the Programme and the Site,
• detect and prevent fraud, including by establishing files of persons suspected of fraud,
• avoid data deletions and exclusions, in particular, to prevent the same person from carrying out the same survey more than once.

 

3.3 We only collect personal data that is adequate, relevant and limited to what is necessary for the purposes for which it is processed. These purposes are specific and legitimate and, under no circumstances, will your data be further processed in a manner incompatible with these purposes, except with your prior consent.

 

3.4 For full information on the processing of your personal data by all our Partners, we recommend that you consult their Privacy Policy available on their website.

 

4. What are the legal bases for our processing operations?

Depending on the case, we process your personal data in our capacity as data controller, in order to carry out pre-contractual or contractual measures, on the basis of your consent, our legitimate interest or to comply with legal obligations:

• Contract (performance of pre-contractual measures/performance of the contract): We process your personal data on the basis of the performance of pre-contractual measures or the performance of the Contract in order to (i) register you and connect you to the Programme, (ii) process and respond to your requests and complaints, (iii) administer and manage your Points, to (iv) manage and ship your Rewards, (v) carry out bank transfers, (vi) to enable you to participate in the sponsorship programme, (vii) to provide you with the services of the Programme, (viii) to analyse your profile and your use of the Site and the Application in order, in particular, to select you to take part in our Research Partners' Surveys, (ix) to invite you to take part in our Partners' Surveys and programmes.
   
• Legitimate interest: in certain cases, we process your personal data in our legitimate interest, provided that we do not disregard your interest or your fundamental rights and freedoms. This is the case, for example, in order to (i) inform you of updates and services on the Programme, (ii) monitor your satisfaction, (iii) improve the ergonomics of the Site and the Application, (iv) send you our Newsletter and information or promotional messages for products and services similar to those for which you have registered, (v) provide you with a better survey experience, (vi) ensure the safety and security of the Programme and the Site, (vii) detect and prevent fraud, (vii) to detect and prevent fraud, including by establishing files of persons suspected of fraud, (viii) to prevent the deletion and exclusion of data, in particular to prevent the same person completing the same Survey more than once, (ix) to improve and monitor the quality of our services, (x) to carry out sociological research, (xi) to analyse your paradata for specific research projects, (xii) to provide our Partners with our services for the purposes of market research, opinion research and sociological research, (xiii) to compile anonymous statistical data. 
• Legal obligations: we may be required to process your personal data in order to comply with legal, regulatory, judicial or administrative obligations, in particular in the context of (i) the management of our general accounts and our tax obligations, and (ii) the management of your IT rights and freedoms.

 

5. Who can access your personal data?

Your personal data may be passed on to the following people:

• Employees of Bilendi or its subsidiaries who need to access it, and employees of certain service providers or subcontractors (including chartered accountants, statutory auditors, IT development companies, technology services companies, companies providing and delivering Rewards services on the Opinion Platform);

To date, the list of our service providers or subcontractors is available by clicking here:

Service providers and partners	Activity	Privacy policy
Bilendi Technology SARL	Hosting	Available here
Dateos SARL	Web development	Available here
Badtech SAS	Web development	Available here
Bilendi SA	Marketing research	Available here
Bilendi GmbH	Marketing research	Available here
Bilendi Schweiz	Marketing research	Available here
Bilendi A/S	Marketing research	Available here
Bilendi AB	Marketing research	Available here
Bilendi OY	Marketing research	Available here
Bilendi Services Ltd	Marketing research	Available here
iVOX Bv	Marketing research	Available here
Bilendi Italy	Marketing research	Available here
Bilendi España	Marketing research	Available here
respondi Ltd	Marketing research	Available here
Bilendi Netherlands	Marketing research	Available here
Matomo	Site features	Available here

                                                      

• Public or judicial authorities in order to comply with a legal or regulatory obligation or a court order;
• Our Research Partners, but only in pseudonymised form. All information concerning your identity or profile is removed before any data is communicated to our Research Partners. This means that we will assign an identifier to your profile to which your data will be attached, enabling us to invite you to targeted surveys. As a result, our Research Partners will not be able to link your personal data such as surname, first name, physical address and e-mail address that you provided when you signed up, as we do not transmit this data;
• An acquirer or transferee of our company, in the event of a merger, acquisition or takeover or in the event of the transfer of our company's assets.
  
   

6. Where is your personal data hosted and is it transferred outside the European Union?

The servers hosting your personal data are located in the Ile-de-France region (France).

In certain cases, we may use service providers who may be located outside the European Economic Area, and personal data may therefore be transferred outside the European Economic Area. These transfers of personal data outside the European Economic Area are carried out in compliance with the applicable regulations:

• By transferring your personal data to a recipient in countries recognised by the European Commission as providing an adequate level of protection for personal data;
• In third countries not recognised as providing an adequate level of protection for personal data. In this case, we will put in place appropriate safeguards to ensure the protection of your personal data as provided for by the GDPR, in particular by concluding with our service providers the standard contractual clauses adopted by the European Commission.
  
   

7. Security measures

We implement all appropriate rules and procedures to secure access to and consultation of your personal data, and in particular to prevent it from being distorted, damaged or accessed by unauthorised third parties. More generally, we implement appropriate technical and organisational measures to ensure that the processing of your personal data is carried out in accordance with the Data Protection Act and the GDPR.

As a market research company, we respect the best practices of this market, in particular the strict rules of ESOMAR (European Society for Opinion and Marketing Research) on data protection, which are enshrined in the "ICC/ESOMAR International Code of Market and Opinion Research". In addition, the various companies in the BILENDI Group are members of national market research federations in several countries. These federations strictly regulate the protection and use of your data.

 

8. How long will your personal data be kept?

Your personal data is kept only for as long as is necessary for the purposes for which it was collected. The retention periods applied to data are proportionate to the purposes for which they were collected. As a matter of principle, we keep your personal data for the duration of the Contract, i.e. for as long as you are a Member. We may archive your personal data for documentary and evidential purposes during the statutory limitation periods. At the end of the above-mentioned retention periods, we may anonymise your personal data in compliance with the applicable laws and regulations.

 

9. How can you exercise your rights regarding your personal data?

9.1 General information

In accordance with the Data Protection Act and the GDPR, you have various rights in relation to the processing of your personal data: a right of access, a right of rectification, a right of erasure and objection, a right to limit processing, a right to data portability, a right not to be subject to an automated individual decision (including profiling), a right to erasure and the right to define directives concerning the fate of your data after your death.

If, despite all the care we take to protect your personal data, you believe that your rights have not been respected, you have the right to lodge a complaint with the competent authority for any failure on our part to comply with the legislation and regulations in force (in the UK, the ICO is the competent authority and its contact details are as follows: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, tel: 0303 123 1113).

 

9.2 Terms and conditions of exercise

Access to your Personal Data

To exercise your right of access to your personal data that we process, you can do so by clicking on this link.

Rectify your Personal Data

When you registered for the Programme, you completed a registration form and you may have completed a qualification questionnaire. You may modify your answers at any time in accordance with applicable laws and regulations.

Stop receiving our newsletters

If, at any time, you no longer wish to receive our Newsletters or any other service, or if you no longer wish to be contacted by us, you can:

• use the link provided for this purpose in each of the newsletters and advertising emails you receive,
• modify your profile in the "My account" section of our Site,
• send your request by e-mail to the following address: privacypolicy@maximiles.co.uk, together with your username, e-mail address and postal address, or
• send your request by post to the address given in article 12 above by registered letter with acknowledgement of receipt, together with your username, email address and postal address.

Withdrawing your consent, objecting to processing, limiting processing, deleting your Account or exercising any other right relating to your personal data

If you wish to withdraw your consent to the processing of your personal data, object to the processing of your personal data, restrict the processing of your personal data, and/or delete your Account, this will result in the termination of your Contract in accordance with article 12.1 of the General Terms and Conditions of Use.

To exercise these or any other rights in relation to your personal data, you can:

• go directly to the Site
• send your request by e-mail to the following address: privacypolicy@maximiles.co.uk, together with your username, e-mail address and postal address, or
• send your request by post to the address given in article 12 above by registered letter with acknowledgement of receipt, together with your username, email address and postal address.

If we have reasonable doubts about your identity, we may ask you for your login, your email address, your postal address and/or a copy of your ID.

 

10. Contact details of the Data Protection Officer

The contact details of our Data Protection Officer are as follows:

• Name: HARLAY AVOCATS
• E-mail address: privacypolicy@maximiles.co.uk

 

11. Changes to our privacy policy

Our Site and Application are constantly being improved and updated.

We may amend the confidentiality policy from time to time, in particular, to comply with any regulatory, legal, editorial or technical developments.

In such a case, we will inform you by any means of this modification and the date appearing at the top of the document will be modified and we will seek your agreement in accordance with the conditions set out in our General Conditions of Use.

 

12. Any further questions?

We want to be as clear as possible about the confidentiality of your personal data. If you have any further questions, please do not hesitate to contact us:

• via our contact form,
• by email to the following address: privacypolicy@maximiles.co.uk, or
• by letter to the following postal address: Operations Team, Bilendi Limited, 8 Holyrood Street, London SE1 2EL